https://quantrill.ltd/about daily 1.0 2024-02-15 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/1617824058616-6CMFRAQV7NAFOOK6CZWY/Screenshot+2021-04-07+at+20.25.01.png About https://quantrill.ltd/services daily 0.75 2024-02-15 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/1626946092062-LRUXVJ82WSDPIPGB9TS8/Group%2B5%2B%25282%2529.jpg Services https://quantrill.ltd/get-in-touch daily 0.75 2021-04-07 https://quantrill.ltd/clients daily 0.75 2024-02-15 https://quantrill.ltd/portfolio daily 0.75 2024-02-15 https://quantrill.ltd/portfolio/project-six-2grjr monthly 0.5 2021-04-07 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/1615836957392-NXEPBUDNU0DHWQ6FCHUX/image-11_1120.png Portfolio - Booking.com / Shanghai https://quantrill.ltd/portfolio/rekki-marketing monthly 0.5 2021-03-15 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/1615836807443-72OM2TMCZQ86EI6BYO3Q/Frame-2722_902.png Portfolio - REKKI marketing https://quantrill.ltd/portfolio/project-four-mpc2p monthly 0.5 2021-04-07 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/1615836590157-TNM9F91HVHZX8V8ZC3E4/Screenshot-2019-12-17-at-12.53.01_1000.png Portfolio - Deliveroo / Taiwan In 2018, Deliveroo launched in Taiwan. Our research team completed an in market study and came to the conclusion that in order to be competitive, we would need to offer our products in Taiwanese Chinese. As head of content design and localisation, I sourced freelance translators and reviewers, organised our content into a logical structure and agreed deadlines depending on priority. I worked closely with the translators and reviewers to communicate tone of voice, style decisions and create working guidelines and glossaries for consistency. It was a really interesting language to work with, because there was a lot of mixed opinion on whether we could use our current Chinese translations used in Hong Kong, or if we would need to localise specifically for Taiwan. After a lot of research, conversations and debates, it was clear to me that the differences between the languages could have an impact on our success and adoption rates, and that it was worth localising. Taiwanese Chinese then became the first language at Deliveroo to not use British English as its source language, as it made more sense to translate with the Hong Kong translations as the source, given that they were more inline with the cultural nuances of Taiwan. Sourcing translators proved to be another challenge, as I had to really get a good understanding of what we needed, and ensure we were hiring people who were able to localise and not directly translate. Deliveroo also had a slightly different style for rider apps and customer apps, so that was something we had to define. What does this mean in Taiwan? Was it relevant? This, along with many other considerations, formed the basis of the style guide. I used our standard glossary or terms, and then added another layer of detail including verbs and commonly used phrases to ensure consistency. Once this was translated, the freelancers were able to start on the 20,000+ words that make up the Deliveroo network of products. https://quantrill.ltd/portfolio/project-three-8s4wm monthly 0.5 2021-04-07 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/1615836330611-2IYY8LF1UTGQ8WW4ZHV2/Screenshot-2019-12-17-at-13.02.02_1000.png Portfolio - Deliveroo / Kuwait In 2018, Deliveroo launched in Kuwait. Although Deliveroo was already live in Dubai, research showed that in order the have an impact as a brand, we'd need to support the app in Arabic. This wasn't really a requirement for Dubai given the high numbers of expats living there and they overall level of English. As head of content design and localisation, I sourced freelance translators and reviewers, organised our content into a logical structure and agreed deadlines depending on priority. I worked closely with the translators and reviewers to communicate tone of voice, style decisions and create working guidelines and glossaries for consistency. Aside from the obvious difference of being a right to left language, there were also a lot of cultural things to consider. Arabic can be written in an extremely formal way, and it's not uncommon for businesses to use this kind of tone when speaking to customers. However, alongside Deliveroo's brand colours and typeface, it would have felt very out of place. We had a lot of discussions to make sure we weren't going to far with the casual style, which could come across as trying too hard to be one of the cool kids. Culturally, we had to localise images and places where we mention drinks, pork items or anything alcohol related in keeping with the laws and culture of Kuwait. I used our standard glossary or terms, and then added another layer of detail including verbs and commonly used phrases to ensure consistency. Once this was translated, the freelancers were able to start translating. https://quantrill.ltd/portfolio/scenset-travel monthly 0.5 2024-02-15 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/9e48c0c4-6d7a-4666-a657-dae1857c4071/screencapture-scenset-2024-01-22-13_23_55.png Portfolio - Scenset rebrand https://quantrill.ltd/portfolio/rekki-app-store monthly 0.5 2021-03-15 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/1615835968357-5RI8W2CE8LPAFKQGOTO0/Screenshot-2019-11-26-at-13.04.17_2_1000.png Portfolio - REKKI app store REKKI is a free tool that lets you order and chat with your suppliers. You can add your whole team, report issues and keep track of your order history all in one place. SAVE TIME: Add all of your regular suppliers to REKKI in minutes and place orders easily on the go – from the fridge, your kitchen, or on the way home. REDUCE MISTAKES: See what your team has ordered and catch any mistakes immediately. Report any issues directly to your supplier in the chat. WORK WITH ANY SUPPLIER: You can use REKKI with any supplier that receives orders through email, SMS or WhatsApp. Chat to existing suppliers and add your own suppliers in minutes. ADD YOUR TEAM: Invite your team to use REKKI. They will get an easy access link to join the chats you have with suppliers. KEEP YOUR SUPPLIERS HAPPY: Suppliers receive your orders and messages in an easy to read format, and can confirm your delivery with the click of a button. KEEP COSTS DOWN: REKKI will always be free to use. It was started by people who know the industry and who know what it’s like to run a business, so that won’t ever change. Download the app and start making orders within minutes. Have any questions? Get in touch. https://quantrill.ltd/portfolio/origin-instagram-story monthly 0.5 2021-04-13 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/3256c0e8-b914-4432-8292-b71d3a88fc9f/Bild+von+iOS.png Portfolio - Origin Instagram story https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/c637113c-38da-47ac-a693-203ba4a0dbfa/Bild+von+iOS+%283%29.png Portfolio - Origin Instagram story https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/a08e9f93-c55b-4d0f-a0b8-002c60efdc3d/Frame+8.png Portfolio - Origin Instagram story https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/340acbb2-ec04-4510-96f3-e0ebc7a53ade/Bild+von+iOS+%287%29.png Portfolio - Origin Instagram story https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/37aaa667-c23a-4d46-9f54-e1a70c5b9d39/Frame+9.png Portfolio - Origin Instagram story https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/111b2c97-2a33-4f96-9012-53fe806d9757/Frame+10.png Portfolio - Origin Instagram story https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/a71817f6-c595-4969-b767-593b73cc12d7/Frame+11.png Portfolio - Origin Instagram story https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/9f25add7-24bd-4ad2-80f5-7033cc5d10f7/Frame+12.png Portfolio - Origin Instagram story https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/9b3460ff-59f6-4f8a-a0c8-b989d3b7443e/Frame+7.png Portfolio - Origin Instagram story https://quantrill.ltd/portfolio/scenset-travel-c9nkm monthly 0.5 2024-02-15 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/31ed03e0-5015-4142-8c29-14ce70a031a3/Group+307.png https://quantrill.ltd/portfolio/scenset-travel-c9nkm-znw8d monthly 0.5 2024-02-15 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/30b60097-81db-4afd-a65d-8310985309db/screencapture-meander-so-for-learners-2024-02-15-11_22_41.png https://quantrill.ltd/portfolio/scenset-travel-5mxy6 monthly 0.5 2024-02-15 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/81108d6e-537c-4888-adaa-6959e07785d5/screencapture-avantarte-artists-1-2024-02-15-11_50_29.png Portfolio - Avant Arte SEO https://quantrill.ltd/portfolio/scenset-travel-c9nkm-znw8d-n33n2 monthly 0.5 2024-02-15 https://images.squarespace-cdn.com/content/v1/604cdbc178231847fc0e5ac1/c92282bb-b020-4d15-87dc-26d6b1f26d5f/Screenshot+2024-02-15+at+12.13.22.png