During the Scenset rebrand, we also decided to be more targeted with our email campaigns. Previously, it was a collection of destinations. However, this required a lot of input each month from the curators, and wasn’t the best use of their time. Instead, I pitched the idea of destination focussed campaigns across email and socials. I worked with the curation team to map out the best destinations for each month, then used the landing pages for the destinations to create emails and socials that were lightweight, but visually appealing, and showed Scenset’s expertise in luxury travel.