Aimee Quantrill

Content design and localisation expert, helping companies to create effortless user experiences in any market.

I've worked in content design for 13+ years, both in-house and as a contractor. I cut my teeth at booking.com, where writing and A/B testing content that works in 40+ languages is the norm, and have had several stints setting up content design teams in-house, including at Deliveroo and REKKI.

I've increasingly found myself working for start-ups and companies as the first content designer, both at the early stages to make products easy to understand and effortless to use, and during expansion, when companies were launching in new markets, but weren’t sure how to go about localising their products effectively. Given my experience at booking.com and Deliveroo, and in establishing content teams, I'm pretty well placed to help in both scenarios.

In November 2020, I decided to move into the world of contracting and freelancing, giving me the chance to design content for a range of different companies. I've also built out teams and developed the right processes to help them create incredible content at scale.